SERVICES
Content Strategy
Gain clarity on what content to create to attract and convert your ideal customer
- Increase brand awareness
- Drive more traffic to your website
- Generate more leads and sales
SOCIAL MEDIA POSTS
SOCIAL MEDIA STORIES
What type of content should you post?
I get asked this question all the time and the short answer is – it depends on your industry, market, target audience and the overall brand experience you want to create. There are different ’types’ of content, but they all revolve around one thing — providing value.
One thing you have to consistently do is point out your ideal customer’s pain points and how your product/service is the solution to their problems.
SHOW them the solution with your content.
- GET people to KNOW your brand
- GET people to LIKE your brand
- GET people to TRUST your brand
In general terms, your content should cover the following:
- Resonate with your target audience interests and needs.
- Entertain/ Educate your audience about your brand-solution.
- Establish your brand as a trusted authority.
The goal: Create content for each stage of the customer journey.
The more strategic content you create – the more views – the more leads and sales.
Understanding your customer journey
1. Awareness: Building brand awareness is the process of introducing your brand to a new audience for the first time. Your branding plays a huge role in building that first impression laying the foundation for future interactions.
2. Interest: Your target audience is aware of your brand, they might have checked out your products or services and now the goal is to generate interest by creating content that highlights the benefits and value of your offerings.
3. Consideration: In this stage, your audience is getting ready to make a decision – maybe they haven’t picked who to buy from yet. This is where your focus switches to giving them that extra push to pick your brand. Your content should emphasize any unique selling points.
4. Action: Your audience has taken the leap and made a move towards making a purchase or taking a specific action. This could be anything from clicking that “Buy Now” button for an online purchase to filling out an inquiry form on your website, depending on your business model. Now it’s time to keep the momentum going and leverage social proof with testimonials/reviews type of content.
5. Retention: Now that your customers have made a purchase, it’s crucial to consider how you can continue nurturing and strengthening the relationship with them to continue buying from you.
Creating a content strategy that drives
leads and sales
Creating content your audience is already searching for – increasing your chances to be seen and drive organic traffic to your website.
- Brand Analysis
- Social Media Audit
- Video Content Strategy
- Youtube Keywords research
- Graphic Design and Video Editing
- Copywriting
- Data Tracking & Optimization
Turning one piece of content into multiple formats to reach a wider audience and maximize engagement.
Who is this for?
- Service-based businesses, Coaches, Consultants and Online Course Creators who want to create content that resonates with their target audience and drives results.
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Service-based businesses, Coaches, Consultants and Online Course Creators looking for sustainable growth without needing to be on all social media platforms.
- Service-based business, Coaches, Consultants and Online Course Creators who want to grow their online presence and drive significant results through strategic content marketing.
TESTIMONIALS
What My Clients Say?
